Tuesday, August 25, 2009

Video by The Killers now available

From UTalkMartketing.com:

The Killers release video to highlight human trafficking issue

The Killers have partnered with UNICEF and USAID to produce a disturbing music video that dramatically highlights the dangers and impact of trafficking for sexual exploitation, particularly for young women.

The video, for the band’s track ‘Goodnight, Travel Well’ from the album ‘Day & Age’ has been created in collaboration, MTV EXIT (End Exploitation and Trafficking) and follows a similar collaboration between the broadcaster and Radiohead.

Importantly for marketers, the music video represents an innovative and creative way to fuse musical content with pro-social messaging.

The ‘Goodnight, Travel Well’ video has been released globally across all of MTV’s platforms in 168 countries. It has the potential to reach more than 500 million households worldwide.

It has also clocked up over 80,000 views on Unicef’s official YouTube channel.

"We are deeply shocked and appalled that women and children are forced into such exploitative situations. We hope that through MTV's efforts and this powerful video that millions of people across the world learn about this tragic form of modern-day slavery,” said The Killers.

The Killers are bringing critical human trafficking messages to a global audience, said Olivier Carduner, USAID’s Regional Mission Director for Asia.

“By using a variety of mediums – music videos, anime, film, and online content – as well as live concerts, we are reaching vast numbers of young people, those most at risk of being trafficked,” he added.

“This campaign capitalizes on The Killers’ and other bands’ and movie stars’ images and MTV’s brand appeal to transform people’s views about trafficking and provide a platform for NGOs, governments and law enforcement agencies to prevent trafficking and assist victims.”

The’Goodnight, Travel Well’ video was developed by Australian advertising agency CRC, with support also provided by UK music consultancy Huge Music.

It provides insight into the realities of trafficking, in particular the trafficking of children and adolescents into forced prostitution, and provides a link to information about how people can help to end exploitation and trafficking.

Catch it by watching it below.

I chose the UTalkMarketing article as opposed to the
UNICEF release, MTV release or Killers webpage because this article highlights just how many sectors pay attention to social messaging through collaboration between private companies, international organizations and musical artists. 'Goodnight, Travel Well' is an excellent example of this type of collaboration, and the imagery is quite disturbing.

This article is already outdated, however. Youtube shows there has been over 99,000 hits now!

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